- M-Pesa topped the list of most loved brands by women in Kenya for 2024, according to a recent BSD group report
- This indicates the growing significance of mobile money services in empowering women with financial autonomy
- Safaricom and Equity Bank also featured prominently in the top ranks, highlighting the pivotal role of telecommunications and banking services in the lives of Kenyan women
A recent report released by BSD Group and Ipsos has revealed that M-Pesa has emerged as the top brand loved by women in Kenya for the year 2024.
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The survey, which gathered insights from 1,000 women across the country, highlights the shifting preferences and consumer behavior among Kenyan women.
The rise of M-Pesa to the top spot signifies the increasing significance of mobile money services in the lives of Kenyan women.
With its convenience and accessibility, M-Pesa has revolutionized financial transactions, empowering women with greater financial autonomy.
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Joining M-Pesa in the top ranks are Safaricom and Equity Bank, reaffirming the pivotal role of telecommunications and banking services in women’s lives.
These brands have streamlined communication and financial services and facilitated financial inclusion, allowing women to take control of their economic futures.
The report also sheds light on the changing landscape of consumer choices, with brands like Samsung, Ajab, and Naivas making significant strides in the top 10.
Additionally, Menengai’s remarkable ascent from obscurity to the top 10 highlights the potential for brands to resonate with consumers through strategic initiatives and innovative marketing campaigns.
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However, amidst the success stories, there are also tales of decline, as evidenced by Netflix’s drop in rankings.
The report noted the importance for brands to stay attuned to evolving consumer needs and preferences in order to remain competitive in the market.
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Beyond brand preferences, the report underscored the socioeconomic factors impacting women’s purchasing power.
Concerns over the high cost of living loom large, emphasizing the need for brands to tailor their offerings to address the economic realities facing women.
Furthermore, the report highlights the growing importance of gender diversity and inclusion in business operations.
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With women playing a key role in household purchasing decisions, brands that fail to engage with this demographic risk missing out on a significant market opportunity.
